Newest Generation of Menasha POP Displays Could Now Incorporate iBeacons and the Shelfbucks Smart Display Platform to Redefine POP Merchandising, Allowing Brands to Rapidly Measure and Adjust In-Store Campaigns for Enhanced Shopper Impact
NEENAH, WI–(Marketwired – Oct 20, 2014) – Menasha Packaging Company andShelfbucks have finalized an agreement to innovate and redefine in-store product merchandising with the launch of POP displays that incorporate iBeacon technology to actively engage with shoppers, while enabling brands and retailers to measure and manage in-store promotional campaigns like never before.
The new Menasha displays incorporate the Shelfbucks iBeacon-based Smart Display™ platform into brand POP merchandising to provide an enhanced experience for shoppers, while enabling brands and retailers to accurately measure in-store shopper behavior. Shoppers browsing a product area interact with Menasha displays using their smartphones to immediately access product content, promotional offers, ratings and reviews and other relevant product data provided via the Shelfbucks platform. Menasha’s new displays enable brands to determine how in-store POP displays perform compared to the brand’s goals, providing the opportunity to adjust in-store promotions with unprecedented speed and accuracy.
“Menasha’s partnership with Shelfbucks delivers significant new value and entirely unique marketing insights for our customers,” said Michael Waite, president of Menasha Packaging. “Our launch of Smart Displays is yet another forward step in Menasha’s commitment to driving industry innovation that helps build brands.”
Menasha’s new displays also enable brands to accurately track deployment of their in-store POP displays as well as gather detailed data on shopper engagement and the performance of merchandising at the store level.
“The addition of Shelfbucks technology to POP displays instantly provides CPG manufacturers and retailers with access to millions of new data points for measuring the impact of merchandising on local, regional and national levels, as well as historically unavailable indicators for determining product performance,” said Will Phillips, director of retail insights & innovation for Menasha Packaging. “And because we can now provide near real-time performance data, brands and retailers can rapidly adjust in-store campaigns based on timely information on shopper behavior.”
Erik McMillan, CEO of Austin-based Shelfbucks, added: “Menasha and Shelfbucks are changing the way brands and retailers engage with their shoppers through our Smart Display technology. Brands can finally realize the benefits of providing digital campaigns to shoppers in retail stores right at the POP display… and right at the moment of purchase decision! Our joint deployment of iBeacon-power displays is a genuine game changer for retailers and CPG manufacturers. We are confident that this will deliver a significant, long-term industry benefit,” Mr. McMillan said.
Menasha Packaging creates and installs more than 40 million in-store POP displays each year in more than 55,000 retail locations for hundreds of CPG brands. Menasha and Shelfbucks expect to launch the first in-store Smart Displays in early 2015.
About Menasha Packaging
Celebrating 165 years in business, Menasha Packaging Company, LLC, based in Neenah, Wisconsin, is a subsidiary of Menasha Corporation and has more than 3,100 employees at locations nationwide. Menasha Packaging is a leading provider of graphic consumer packaging, merchandising solutions, corrugated packaging, food packaging, shipping containers, material handling solutions, pack-out and fulfillment services. With a network of design, sales service centers, corrugated and paperboard manufacturing plants, and fulfillment facilities located throughout the United States, the company’s mission is to help its customers protect, move and promote their products better than anyone else. Visit its website at www.menashapackaging.com.
About Menasha Corporation
Menasha Corporation is a leading corrugated and plastic packaging manufacturer and supply chain solutions provider specializing in retail merchandising packaging and displays, plastic reusable containers and pallets, protective packaging interiors, and packaging supply chain and fulfillment services. Menasha Corporation’s products and services are used by major food, beverage, consumer products, healthcare, pharmaceutical, industrial and automotive companies. Established in 1849, Menasha Corporation is one of America’s oldest privately held, family-owned manufacturing companies. Headquartered in Neenah, Wisconsin, the company employs approximately 4,900 employees in more than 75 facilities in North America, Europe and Asia. For more information, visit www.menasha.com.
Shelfbucks is the leading in-store beacon promotion and Smart Display platform, which allows shoppers to interact with products, displays and store shelves from their smartphones via iBeacon, BLE and Bluetooth Smart Beacons. Shelfbucks enables retailers and brands to activate, engage and convert in-store shoppers by measuring real-time in-store shopper demand and delivering personalized special offers, coupons and expert content to shoppers’ iPhone or Android smartphones.. Shelfbucks helps retailers and brands build a loyal relationship with in-store shoppers, while increasing category sales, profit, and return visits. Shelfbucks is the first platform to allow retailers and brands to build a relationship with the growing number of GenY shoppers, who aren’t reading print newspaper circulars, direct mail, or clipping paper coupons. Shelfbucks also helps retailers reduce price matching and showrooming to increase in-store sales opportunities. Additional information on Shelfbucks is available at www.shelfbucks.com. Watch industry leaders speak on digital coming to the in-store experience @ www.shelfbucks.com/faqs. Smart Display™ is a trademark of Shelfbucks Inc.