While Uber and Lyft are the most prominent example of smartphones disrupting the taxi industry, a new app feature from Hailo is hoping to shake up both companies by letting Hailo users pay for journeys using their iPhone — even when they’re in a non-Hailo booked taxi.

The feature is called “Pay with Hailo” and uses Apple’s iBeacon technology to automatically recognize taxis, with users given the option to connect and pay for a journey automatically as soon as they set foot inside a vehicle. Even if the driver doesn’t have an iBeacon set up in their cab, it’s still possible to pay the fare by choosing their name from a list inside the app.

Launched in November 2011, Hailo’s taxi-hailing app  is available in more than 20 cities, including London,Manchester, New York, all of IrelandTorontoMontrealChicagoBostonMadridBarcelonaWashington DCMontrealAtlanta and Osaka, Japan.

At present, however, the company’s new payment option is only available in a fraction of these areas — Ireland and the city of Boston — although Hailo says it plans to expand this coverage over the coming weeks.

Downloading the Hailo iOS app will give you a discount on your first journey, as well as a bonus to the driver. What could be fairer than that?
Read more at http://www.cultofmac.com/295702/hailo-uses-ibeacons-let-users-pay-street-hailed-taxis/#ZQGLqqgRAePgKFRx.99

Advertisements