True or false: 85% of smartphone users will stop drinking water rather than stop using their smartphone apps. True? Yes! And that’s a big opportunity for mobile marketeers!

People have a love-hate relationship with push messages. They only love push messages when they are useful, but hate them when used for spammy messages. Push messages that are favorite are messages like the latest news, postal push messages that your order is on its way and other quick informational update messages.

Push messages are a very powerful way to engage with your customers. A challenge however, is to find a good balance to keep your customers happy and engaged without spamming them.  To do so, here are 7 useful push messaging tips to keep your customers engaged:

  1. Choose wisely. Don
  2. ’t get pushy with push notifications. It’s important not to overwhelm your customer with messages because it is you who pays for it when they turn off push messaging. Research and learn from customer behavior to inform your customer on a timely manner. Make sure you manage your messages and take note of when you send and set frequency caps to avoid burn out.
  3. Connect your data. Make sure that consumers register for your app after downloading it and allow push messages. Important is that you gather this info into a customer or CRM database. After this you will be able to use this info to set up cross channel messaging, including push messages.