Just the other day I reached out to a local nonprofit like I always do-to tell them about what we do at RAZ Mobile. Call me crazy but all nonprofits would benefit from what we do and that is to help you increase supporter engagement and fundraising with a focus on mobile phones. Since there are more phones in the US than people and since 1 in 4 are mobile only on the internet and since 66% of phones in the US are smartphones we thought this would be a valuable service.
For those customers already on our platform, many are seeing eye-opening success. Many find our platform to be a great complement to their social media and email channels.
But on the day I reached out I was told something that I’ve never heard before.
“We just don’t have the funds to try something like what you have.”
I was really floored by that statement since the cost of every dollar raised costs 20 cents. No fundraising activity is free and yet there it was before my eyes-“we don’t have the funds”.
If you’re thinking the same thing as the person I reached out to, I want to do for you the same thing that spurred me to found RAZ Mobile and that is help you and all nonprofits deal with mobile.
So in an effort to help you, here are my 3 reasons you do have the funds to go mobile now. (Please don’t tell me your donors are too old for mobile.If this is the case are you worried about adding new donors?)
Reason #1 It won’t be like getting your PC site launched
Stop me if you’ve heard any of these before: “Joe used to work here and he’s the one that got our website built and we’re not sure why he did what he did” or “we’re trying to get ahold of our developer to change our logo/website but he/she doesn’t respond” or “our website is really old and we need to change it but it costs too much”.
With today’s technologies anyone that can click or type or upload content can manage a website that’s got responsive design which means it looks great on any screen-mobile, tablet or PC-and all you have to do to change content is use the platform’s content management system (called a “CMS”). Basically, if you have staff that can run a Facebook page you can use any of the current state-of-the-art platforms that are on the market.
One added benefit: since your developer-wherever he/she may be today-likely used PayPal to set you up for donation processing, the platforms I’m talking about let you move away from their relatively high donation processing rate to one lower from a merchant account provider you negotiate with. PayPal was easy to use since your developer back then knew PayPal and put all their customers needing to process transactions on it.
Reason #2 Mobile can help you get donations from social media and email
Most social media and email are consumed primarily on mobile phones so if you think that they don’t produce donations you have to ask yourself-if the inspiration to give came from social media or an email what do my donation pages look like on a mobile phone? Chances are you are like the 84% of nonprofits that use their PC pages to be their donation experience on a mobile phone. Last year the agency, Open Fundraising said that nonprofits are likely losing up to 50% of their donations since they make giving via a mobile phone too hard.
So there it is. Today, right now, there is a strong chance you are losing donations and donors and some of them may be brand new donors.
Juxtapose this against the “we don’t have the funds” sentiment and one must ask: how much are lost donations and donors worth? We see average donations around $60 which is 2 months worth of access on our platform and that’s just one donation. We’ve seen donations over $1000 to say nothing of missing a recurring gift donor.
Reason #3 The ROI can be pretty big
How much mail do you have to send to see an ROI (return-on-investment) of 1000%? Let’s say you spend $5000 on a direct mail campaign. You would need to raise $50,000 from that campaign. Assuming $50 per gift that’s 1000 gifts. If each direct mail piece cost you 50 cents each (postage, paper, ink, etc.) you sent 10,000 pieces and achieved a 10% response rate.
I don’t know anyone that can see this rate with their direct mail. The direct mail channel is shrinking since many are making their direct mail donation online not via direct mail. Maybe they don’t like giving personal info to a stranger.
The last big campaign on our platform raised over $14,000 in 10 days and had an ROI of….over 2,400%!!!!
So these are my 3 reasons you can afford to go mobile TODAY. It is my hope to help you do this and show you that in reality, your nonprofit can’t afford to not go mobile TODAY.
Dale Knoop is part of a great team working to make RAZ Mobile a great platform for any cause engaged in fundraising. Any cause can create an content-rich mobile presence, share it through text messages, social media, QR codes, advertising and more and best of all-quickly and securely process donations from motivated supporters. Dale holds multiple patents and applications for patent in the mobile space including advertising, content optimization, geo-targeting and negative QOS.