A newly issued report by MarketsandMarkets focuses on growth in the location-based services market, and says it will be worth $39.87 billion by 2019.

The report, “Location Based Services (LBS) Market (Mapping, Discovery and Infotainment, Location Analytics, Leisure and Social Networking, Location Based Advertising, Augmented Reality and Gaming, Tracking) — Worldwide Forecasts and Analysis (2014-2019),” provides a comprehensive market and forecast analysis of the overall market, segmented by products, services, technologies, applications, regions, and verticals. The report covers all the major sub segments of the LBS market and provides the quantitative (market size and market growth) and qualitative (trends, analysis, and insights) analysis for those segments.

Included are 99 market data tables, 17 figures spread through 254 pages, and an in-depth table of contents on the LBS market. This comprehensive coverage of the LBS Market provides important inputs such as drivers, restraints, and opportunities in this market, profiles the major players in this market, maps the competitive landscape, and provides the overall perspective on the LBS Market in the various verticals and regions, according to MarketsandMarkets.

LBS is a solution that stands for applications that integrate geographic locations information with business processes, helping in analysis of location information. The location-based information is required in distinct business data sets for relating, comparing, and analyzing relationships in the data. The service also provides an economical alternative to agencies with existing internal GIS resources. As a result of these multidimensional benefits of location information, operators are considering it as an asset, leading to numerous investments being made to extract, use and market it.