If Mad Men took place in 2014, the boardroom talk would have been all about push notifications on your smartphone.
Mobile marketing is where the magic is these days, but it’s not enough to have notices of sales and discounts landing in a customer’s inbox. Now, they want those alerts in real time, flashed up on the screen of their mobile device. These instant alerts — called “push” notifications — are being widely adopted by consumers and if your business is not using them, you are very likely losing money.
Global-marketing company Responsys, with U.S. headquarters in San Bruno, Calif., surveyed 1,200 adults and found that almost six in 10 adults have downloaded apps from their favorite brands and of those who have downloaded apps, seven in 10 have enabled push notifications. Those percentages are higher when only the younger set is surveyed.
Take a look at the infographic from Responsys (below) to see what compels consumers to download a brand’s app and then why they consider push notifications from those apps to be useful.