Do you want to reach more people online?
Want to find local customers who are searching for businesses just like yours?
It’s no secret today’s consumers are using their mobile devices to make purchasing decisions. If you are not using mobile marketing, you’re missing out on countless opportunities to grow your business.
If you are serious about taking your marketing efforts to the next level, mobile needs to be one of your top priorities.
In this article I will show you 10 easy ways you can instantly improve your mobile marketing.
1) Know the numbers. Why focus on mobile?
Do I have your attention now? Those numbers are staggering and will continue to rise as mobile devices become more affordable and accessible.
Understanding and following these marketing trends is crucial for any business that wants to stay relevant and stand out in a crowded online space.
2) Get a mobile website.
Did you know mobile internet usage is projected to overtake desktop internet usage by 2014? (Source: Microsoft Tag)
Mobile websites are no longer optional, they are essential to having any chance of finding website visitors and converting them into leads.
Luckily, there are a ton of great tools, many of them free, that you can use to create a mobile friendly version of your website!
3) Use visual content everywhere.
When using a smaller screen, people will avoid reading as often as possible.
Make sure you’re using visual content to keep mobile users engaged and on your page longer. Below are a couple ideas for you to use more visual content in your marketing.
- Use varying content, mix it up and try new visuals
- Visualize data and numbers
- Create your own memes
- Encourage your audience to share their own visuals
- Overlay images with text or quotes
- Use photo editing apps to create unique visuals
4) Less words, more urgency.
Keep your writing concise and clear. Don’t bore readers to death with book-like blog posts.
Make it about solving their problems and helping them reach their goals.
When crafting emails, social media posts, blogs, etc. ensure you stay focused on one topic. A great formula to follow is: Problem, Solution, Desire, Action
Doing this while creating a sense of urgency in your readers will encourage them to take what ever action you’d like them to (download ebook, request more info, click through to a landing page, etc.)
5) Understand the importance of headers and formatting.
Jakob Nielson’s seminal web usability study from 1997 showed that 79% of web users scan rather than read.
This means you have only a second or two to capture readers’ attention and get them to click on your content. Need some ideas? Try this free online tool that helps create great headlines.
Congratulations! You got them to click on and open your content. But how do you keep their attention and make sure they are not leaving the second they arrive?
You want to emphasize certain areas using different formatting to draw attention to different parts of your content to keep the reader engaged.
How to create content that is easy to read:
- Try one sentence paragraphs
- Use headers and sub headers
- Use numbered and bulleted lists
- Keep things concise and stay on topic
- Use links to other great content you have
Learn more: 12 Tips for Formatting Better Blog Posts
6) Use your social media headers, profile pictures and descriptions properly.
The first thing everyone will see when they arrive on your social media pages is the header and profile picture.
You want the headers of your social networks to be inviting and resonate with your audience. The profile picture should be a recognizable brand logo so visitors know they are in the right place immediately.
Your social networks are one of the most valuable places to generate leads from. This means you also want to make sure your profile descriptions are complexity filled out and describe exactly your what business does, in as few words as possible.
7) Use mobile apps on the go.
One of the best ways to start “thinking mobile” is to use your smartphone to manage your social networks, blog, micro-content creation and other marketing efforts.
All of the top social networks have mobile applications that allow you to manage your profiles from anywhere.
Use these tools to create and share content across all your social networks. You’ll be “thinking mobile” in no time!
8) Use location-based marketing tools.
For small businesses in medium to high traffic areas, in the near future, location-based marketing will become your best friend.
These tools allow people using their smartphones to discover your business based on their location and proximity to your store.
You can use these powerful tools to entice people to come in by offering specials and discounts.
Sound like something your business could benefit from? Learn more: 7 Simple Ways Businesses Use Location-Based Marketing
9) Get listed on local search engines and online maps.
The first place shoppers go to when they need to find a local business is their smartphone. This is because they will likely use their smartphone’s GPS to guide them to your business.
Your business needs to be properly listed on top search engines and map services.
Many times signing up for a search engine like Google or Bing, will automatically list you on their map services.
Here is a great tool to get listed on all the top search engines in one place: Get Listed
10) Use QR Codes
Take mobile marketing offline and engage users with interactive print and in store advertising.
While the popularity of QR codes might be on the decline with the rise of NFC and iBeacon. They are a great way to engage mobile users.
Be sure the link goes somewhere of value and you tell them exactly what they are getting before they scan your QR code.
Get inspired: 7 Creative Ways To Use QR Codes
The tips listed above are free to use and will help you get started with mobile marketing on the right foot. Any one of them can help you boost your mobile marketing.
Remember to focus on the big picture, it’s easy to get lost in the day to day when trying out new tools and marketing techniques. Ensure you’re always aligning your marketing efforts with your business’s goals.